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Published on Leave a comment on How to Get More Exposure to Your Facebook Fan Page with SEO

How to Get More Exposure to Your Facebook Fan Page with SEOOne of the biggest problems facing marketers these days is figuring out how to promote their Facebook fan pages. Getting new fans to the page you have created is important to your success because having a large fan base can be quite helpful. An easy way to reach out to a large number of people in your niche is to optimize your page for the search engines. That's right: you can quickly and easily use SEO effectively on your fan page which will ensure that you get fresh search engine traffic on a regular basis. The best part about using this method of promotion is that the traffic you get from the search engines will actually be interested in what you are offering. Keep reading to learn how to use SEO to give yourself a traffic boost to your Facebook page.

Choosing a good Facebook username for your fan page is critical. Usernames in Facebook and vanity URLs are the equivalent of regular domain names. If you aren't lucky enough to claim it, then another person will take your place. It is critical that, as soon as you get started, you register the URL of your fan page. Since Facebook has been known to ban accounts before due to spammy looking URLs, you need to be very careful when choosing your own URL even if you are using generic keywords. Just keep things simple and choose your URL based on your business name.

Use the power of YouTube by attaching videos from there. The fact is that Google gives high value to videos, especially the ones from YouTube. This could positively affect your search engine rankings. So ensure that you put all your videos on your fan page straight from YouTube so that Google can use that to cause your page to jump in the serps. It doesn't take much effort to do so, just make sure you're posting relevant videos that go with the theme of your fan page. You should be find just about any videos you want on YouTube. But before you put any videos on your page, you need to ensure that all of them coincide with the quality you're trying to go for.

Last but not the least; in order to be instantly appealing to your target audience, make sure you use a large profile picture. The simple fact is that Facebook users like pictures because of the fact that Facebook helps people share pictures online. So make sure that your page contains a large (good) photo that relates to your brand and your company. People will be more likely to trust you if your page includes a photo and it helps you do better branding as well.

In closing, the article above will help you figure out that Facebook fan pages are a new and innovative way to get your brand out there to the most people possible. And if you do everything correctly by optimizing your page, you won't believe the traffic and sales you'll garner. You don't need to do everything at once, as a little bit at a time is enough to really get you great search engine results. After time, you will reach the top spot as long as you keep at it.

Looking for an Orlando SEO Agency to help you with your Facebook Marketing. Red Rain SEO can help you.

Published on Leave a comment on Florida Seo Experts

er of websites increased it became very important to promote the site efficiently to get good traffic. Here are any top questions that all of you might think about SEO.
What are the things that matters in SEO?
Search engine optimization clearly depends on the number of times each keyword get searched on internet. There are tools that let the SEO know which are those keywords that are trending over the internet or which among them is getting searched mostly. Using those keywords the expert will make your site reach the top lists. There are various techniques available in SEO which can get fantastic results in a quick manner.
Will the SEO expert do all these alone?
Actually, most of the planning and plotting are done by this SEO expert itself but they also take assistance from other technicians such as designers, developers and writers to make the site completely SEO friendly. Writers have a good role to play in it as it is the content that actually works in making things happen. SEO friendly content is what make things easy for an SEO expert and thus getting a good writer is important.
Website designing or development is a service that help people to get their own website designed and developed to get displayed on web. As world is transforming to such a medium called internet in which there is no international boundaries, it is very essential for companies to show up with their websites in order to mark good presence throughout the internet resources.
How can I find a good SEO South Florida expert?
As there are plenty of service providers out there you might get confused about how to pick a good option. Well, things are difficult of course but you can loosen the situation by taking the right step. Check out which are those internet media firms which have created good reputation over the internet. The finding procedure is pretty similar in all cases making it easy for people to find a good service provider. Apart from just looking for an SEO service, go search for someone who give complete package services. There are also service providers who do marketing for non profit organizations.
A web design company designs your website according to your needs and requirements and help you get it live on web.
How to check whether the money is pay is getting good value?
Well, this thing really depends on the services you get and also the end results. As mentioned earlier the number of SEO services is really getting huge in numbers. Finding the best is thus very effortful. Anyways, try to learn how this process is done and what are the techniques and procedures used. Do not hesitate to ask questions to the service providers to see whether they are aware of the latest trends and demands in the market. If you do not know which are those super effective technologies used by the best SEO experts in the industry, it will be difficult for you to make a decision.

About The Author

John Mathew is the author of this article. For further detail about SEO South Florida and marketing for non profit organizations please visit the website.

Published on Leave a comment on Seo And Ppc Consulting

SEO and PPC are the 2 campaign methods for Internet Search Marketing. PPC is short for pay-per-click advertising and SEO refers to Search Engine Optimization.

Having merits over the other, SEO and PPC are actually ideal made use of in complement to each other when doing Internet Search Marketing. Pay-per-click search advertising campaign enables you to swiftly get your site in top search engine placements through bidding over keywords related to your website that you would be targeting for. With "natural" SEO, you focus on making good content for your website and garner as many links as possible to point to your site. The links are considered as votes for your site by the search engines and the more links you have pointed to your site, the higher you will rank for your preferred keywords.

Below, I'll present the advantages and disadvantages of each of these Internet Search Marketing campaign methods.

"Organic" Search Engine Optimization

1. Considerably less expensive than a PPC campaign. The return of investment is much higher when compared to PPC.
2. As mentioned above, links have a good effect on boosting your rankings in search engine results pages. These will provide you with good visibility in the search engines and a steady flow of traffic for your target keywords. This will be a lasting thing and you could rely on this to serve your website well for a long time to come.
3. Internet users that use search engines have a much greater tendency to click on the organic search results than clicking on the pay-per-click ads.
4. It takes a lot of time to garner the links and optimize your pages in your website for your target search terms. The effects of your SEO campaign would take as much as 4 months or more just for to feel its results. A greater investment in time.

Pay-per-click Advertising

1. The greatest benefit of a PPC campaign is that it gives you instant results. You will immediately have visitors to your site that are part of your target market which would mean better conversions and instant sales. By instant I mean results in just hours or days. Far shorter waiting than that of an SEO campaign which would take months before you start getting results for your work.
2. You are also able to easily track your conversion rates (may they be sales, subscriptions or leads) allowing you to make adjustments on your website and test different ways to make your site convert better. Plus, you have easy control test which keywords work for you by being able to turn on and off the keywords your site is being advertised.

You could rely on a PPC campaign to give you quick results which would be awesome if you are still working on your SEO campaign and still have not much progressed too far with it for you to have gained a decent amount of traffic that would bring in revenue. This is to make up for the time that your site isn't earning through your SEO. In the long term, you will be depending on SEO for traffic. It is a mix of the short-term and long-term benefits of the PPC and SEO, respectively, that you would make the most out of for ideal results in your Internet Search Marketing efforts.

About The Author

Martin Sejas provides an Internet marketing consulting service for people who want to establish an online presence for their business or dramatically improve their current online presence today. You can register for a free 20 minute consultation today.

Published on Leave a comment on Social Media Rankings

I was browsing through my school album the other day and a picture of my classmates caught my attention. The memories of all the good times, bad times, the laughter, joy and tears overwhelmed me. The memories were so strong and it felt like it was just yesterday all this was happening. I lost touch with a majority of my classmates and being a mother of two young kids I understand how difficult it gets to meet and catch up with old friends. However, as we all know that it is technology that drives our world today and this has made all things possible for us. I came to know about social media platforms where you can find about almost everybody. Of course, that person will need to have an online profile, but then in today's world everyone has an online identity. Social media platforms have become so huge these days that you'll find that many activities happening there.

Social media optimization is the one strategy that's being undertaken on a huge scale by online business owners to popularize their site and business. Social media optimization has in fact come up as one of the best strategies that can be used for online marketing. The World Wide Web is overpopulated with online sites dealing with several kinds of information, selling services, products and many others. The whole ides is to popularize a site so that visitors don't face any difficulty in finding out whatever they are looking for. Most visitors on the web make sure of the search engines to find out anything on the web, so it is important for a site to have high search engine rankings.

There are different methods through which one can optimize a site on the web; social media optimization and search engine optimization are some of the methods that are used for this. Social media optimization is one of the very popular methods and the reason for this is the increasingly large number of people whoever are active in different social media networking platforms like MySpace, Facebook, Orkut and several others. Just take a look around and you'll find that the way in which people interact and keep in touch with others has undergone a sea change. So today, if you want to get in touch with your long lost classmates, you don't need to go back to the city or town where you went to school.

Just log on to any of the social networking sites and you're bound to come across an online community of your school or college. Even if it happens that you don't come across any community on your school, college or university, you can just create one and make it a platform where you can interact with others. Social media optimization is being undertaken extensively and if you want your site to rank at the top of all major search engine results, this is what you must do extensively and regularly. By the way, I got in touch with many of my school friends through a social networking site.

About The Author

Steve Waganer has specialization in Web Marketing. He is expert in Effective search engine optimization,Search engine marketing,Social media optimization.To get the Seo tips from SEO firm for your website to get high rank and top position in major search engines visit www.cometsearchenginemarketing.com

Published on Leave a comment on WordPress Seo Expert

It is a known fact that SEO has become an important source for organizations to achieve long-lasting success in on the world-wide-web marketing. With the development in technological innovation, organizations are selecting to sell their product on the world-wide-web rather than using brochures and cards. On the world-wide-web is used by many individuals consistently. Your company having a everyday living on the world-wide-web can benefits you a lot. Having a website is not enough, but it is important for SEO methods to be used in order to be effective. Many organizations offer WordPress systems platforms SEO alternatives which can help your website achieve several amounts of visitors consistently.

Since there are a wide range of organizations offering WordPress SEO alternatives, it is important that you choose the perfect one for alternatives. WordPress is a good program in itself and is considered SEO beneficial. When you get into the world of on the world-wide-web marketing, your greatest objective is to attract clients. Without client interest, a product is of no value. SEO is the first and last situation for success of your website. By doing SEO for WordPress, you can progressively meet all company goals and go on to achieve more. WordPress is considered certainly SEO-friendly and will give benefits as well.

There are different methods in the professionals' cat which are used to make your SEO technique effective. The individuals managing in these organizations are knowledgeable about WordPress and the different methods associated with it to help your company be effective. The professionals will design a WordPress design item to make your content achieve simpler legibility and hook up with individuals more efficiently. With the use of SEO for WordPress alternatives your website can be easily customized. They will also use something known as the all-in-one SEO device which allows you add titles on webpages and Meta information individually. They will also increase the site with local punctuation and provide the world-wide-web seo with particular information for best results.

When managing on an SEO project, you should concentrate on different aspects such as inner linking, name brands, titles, sitemap and much more. WordPress systems platforms SEO is considered as incredibly valuable and can help you to achieve company goals in a continuous way. Your website will appear more expert than ever. It will complete without taking much time and will be available as well. The price charged for this service is cost-effective and can be offered easily. You will progressively not bum out over making this financial commitment as it will certainly carry remarkable benefits for you.

There is wide range of functions that WordPress can offer for enhancing your website. For organizations, it is considered as the challenging CMS groundwork. A WordPress systems platform SEO provides adaptability and control control over your content and also provides the additional benefit of SEO-friendliness. All you have to do is go on the world-wide-web and look for a company offering SEO for WordPress. You will certainly see the results before later. With cost-effective alternatives, it will not cause dents and dings and marks in your pockets either. It is confident that you will not be disappointed. Go on the world-wide-web for more information.

About The Author

Bill Bates is the writer of this content on wordpress SEO platforms. Find more details, about seo company seattle Team here http://www.jasonfox.me

Published on Leave a comment on Seo For Small Business Owners

Most home business owners do not earn the kind of money that they dreamt of when they first had the idea to start their business. Most people dream of wild success, rapid growth, huge profits, and sustained expansion. Unfortunately most home business owners never reach these dreams, nor do they even come close. It is true that anyone can successfully start a home based business, but it is also true that developing any basic business skills and learning any business marketing and growth strategies can be a very valuable asset.

When I began working online I decided that if I was going to be an web entrepreneur, I was going to be a high earning one. So what did I do? I began studying and learning from any of the big names in online business and web marketing. Here are any of the success secrets of high earning home business owners that I have discovered along the way....

Master SE Marketing & Optimization
Online search engines are the most widely use resource for people to find what they are looking for online. Throughout the billions of searches, millions of visitors are sent to the websites who rank well. Anyone who has a website should make a real effort to get found, listed, and ranked by the search engines. SEO takes time to master and to practice, but the result it an automated source of free and targeted website traffic that will work for you around the clock. Building a large web presence is key to making money online, and with the aid of the search engines you can develop a widespread influence and make a real name for yourself.

Build Relationships and Long Term Clients
To make money in business at an every increasing rate, you need to build relationships and long term clients. Businesses that only focus on making money from each client one time do not earn as much as those who not only attract new customers, but also promote again to former customers. The most common and effective way to build online relationships with your clients is to cultivate your own email mailing lists. A contact list can be used to keep in touch with your past clients. There are a few other ways of keeping in touch with clients so they remember you for the long term including hosting a blog, Twitter, and social networking websites. Regular contact keeps you fresh in your clients minds, and when it is time to purchase you will be the first on their list.

Make the Most Out of Your Back End
To get the most out of your online business, you need to do what the high earners do, and that is generate back end income. Back end sales are where the really big money can be created through any business model. Online businesses have it really easy when it comes to this strategy. Front end sales are sales made by your immediate efforts, and back end sales are making additional sales with already established clients. An email list is a great way to make back end sales for years. For example, you could collect email addresses from your website visitors who sign up for a free newsletter or to access a members only area. Then you can promote products and services to your email list to generate back end sales over and over again. This is a strategy used by all high earning online business owners and web marketers.

Leveraging Everything for Greater Growth
Have you ever heard of synergy, that 1 plus 1 equals more than 2? It works in business, because when you use leverage you get synergistic results. Making millions in business is all about using full leverage at every opportunity. You can leverage your ideas by using ideas of others. You ca leverage your experience by learning from more experienced people. You can leverage your time by getting free or affordable help. You can leverage your money by borrowing from reputable lenders. No matter what, the more you are able to leverage your own efforts, the more you will be able to achieve. Whenever you are getting involved in a project, ask yourself how you can do more with less.

Maybe these tips and strategies sound familiar to you, and maybe others are complete new. In either case, they have been proven time and again to help online and home business owners accelerate their business growth, increase their profits, and develop long term success.

About The Author

Ben is a young entrepreneur who has several successful businesses under his belt, and enjoys sharing information on a wide range of business, financial, and entrepreneurial topics. Visit Home Business Advantage and the Home Business Blog

Published on Leave a comment on Best Search Engine Optimization Expert

So you found a company that claims to be a Search Engine Optimization Expert, but you are not sure if they really are the Search Engine Optimization Expert they say they are. So how can you weed out the fakes and the incompetents from one who is a real Search Engine.

Optimization Expert?

A Search Engine Optimization Expert is one who understands that SEO has two functions: The Search Engine Optimization Expert has to foresee what the customers or potential visitors to your website would like to see as content of your website; and the Search Engine Optimization Expert also has to work within the constraints set by the preferred search engines.

Your Search Engine Optimization Expert should be able to identify the special keywords that are most likely to be used by your end users, readers or visitors. Some SEO teams will provide you with hundreds of keywords to use in your website content, but that is not effective or efficient because many of those target words and phrases may not be used by many people. Effective marketing by your Search Engine Optimization Expert means narrowing down the search process for your target visitors to a select list of keywords and key phrases that are very popular among the Internet population.

Your Search Engine Optimization Expert should also know that basic keyword research still contributes a lot to effective SEO efforts. This means prioritizing quality hits from quality visitors over just hiking the number of hits you get from the world at large. This is because a real Search Engine Optimization Expert knows that you are after revenues so that your business can not only survive but thrive, rather than just being a popular site for people to glance through. Even if you are the most-visited site on the Internet, if that doesn't translate to revenues for you, then hiring a Search Engine Optimization Expert becomes a useless effort.

Something that is not commonly known except by an actual Search Engine Optimization Expert is that text is not the sole content being eyed by search engines when ranking websites anymore. Nowadays, your Search Engine Optimization Expert should understand that content like news articles, videos and images are also part of the content which are scrutinized by search engines and contribute to your rankings. So a so-called Search Engine Optimization Expert who insists on text-only content has clearly missed the bus so you need to look elsewhere for a better Search Engine Optimization Expert to consult and hire.

Does your Search Engine Optimization Expert know how to use online press releases? Online press releases can be used by your Search Engine Optimization Expert by submitting them to formats like RSS feeds and news sites – and yes, even search engines. Online press releases (in the hands of a competent Search Engine Optimization Expert) can prove to be an effective way for link building to be conducted. But your online press releases should not concentrate on promoting your company name. If your Search Engine Optimization Expert doesn't know that, tell him to focus instead on providing information and news articles that act as a supplemental service to the Internet community. The Search Engine Optimization Expert should create this type of content from the perspective of the reader, audience or end user. Online press releases are best sent out to target channels at least two times per month. Online press releases are also a good way to integrate target words and phrases into the content so that your Search Engine Optimization Expert is hitting two birds with one stone: keyword usage and promotion of the website.

Your Search Engine Optimization Expert must focus on certain areas in the SEO effort that will make it more effective. Very popular keywords must be placed in the title tag, with less priority on the company name. Your website URL should be as short as possible, yet very concise with use of information. Adding a keyword or two to the URL is also a good idea. User-friendly content that has been written by master writers is great and always a good addition to the website.

Prioritize quality links over mass link building. And have your Search Engine Optimization Expert place a site map on your website for the convenience of your visitors so they don't get lost.

If you find outsourcing work to a Search Engine Optimization Expert to be rather costly, consider hiring an in-house Search Engine Optimization Expert instead. This may drive down your expenses by a lot, and also gives you more control over what your Search Engine Optimization Expert is doing for you. You might opt for a multidisciplinary Search Engine Optimization Expert team that has IT and Marketing expertise for best results.

Published on Leave a comment on How To Index A Site

People who make the most website income are the people who get high traffic to their website. You drive more traffic to your site increase your website income.

We will describe how to convert untargeted hits receiving from traffic exchange program to targeted hits.

Quality of hits receiving from traffic exchange program is very low. But using my tips you will able to convert untargeted hits to targeted hits.

My idea described below step-by-step:

1. Register best traffic exchange program
2. Register best three banner exchange program (1:1 exchange program). Banner exchange program provide targeted hits to your website.
3. Design very attractive banner for your website and upload to banner exchange program.
4. Add three banner exchange program code to your webpage
5. Earn credit using traffic exchange program and redeem it to your website. If you get 100hits to your website using traffic exchange program and redeem it to your website. If you get 100 hits your website using traffic exchange program. Each your banner exchange program earns 100credits.
6. Redeem credits earned by banner exchange program to your website. Your banner displays 300 times on other website. If your banner very attractive your website get high targeted hits. For Example: Your banner receive 20% click, your website get 60 targeted visitor using 100 credits of traffic exchange.

If you earn more credits your website get more traffic.

Published on Leave a comment on How To Do Negative Seo

If your online business, like thousands of others on the Web, relies on Google searches for traffic, then Negative SEO is something you should know about.

Negative SEO can boost a site to the top of Google search results for lucrative search terms, and at the same time reduce a competing site's visibility to searchers or making it seem to disappear from search results altogether.

Negative SEO is a harmless-sounding term that amounts to sabotaging a Web site's ranking in search engine results. Sometimes negative SEO is performed for reputation management, tweaking online content so that it floats to the top of Google or Yahoo! results, thereby pushing a critic's negative comments to a lower ranking. But in some cases, negative SEO involves more dubious means, convincing Google or Yahoo's search algorithms to bury a competitor's site deep within search results, where its traffic practically evaporates.

Google and Yahoo offer even fewer clues about the extent of Negative SEO practices, leaving them a subject of speculation and doubt. Some search marketers question whether tactics like Google bowling even exist. Google's Webmaster Central site, designed to answer search marketers' queries, says "There's almost nothing a competitor can do to harm your ranking or have your site removed from our index." - Wrong!

This is something major as Google and other leading engines have denied this practice was possible. If your websites rankings have dropped, the reason may not be as innocent as you probably first expected. Alot of people just think they have done something wrong and the Search Engines have devalued the page by knocking it back a page or two in the results.

You could of been a victim of Negative SEO!

Matt Cutts, a senior software engineer for Google, says that piling links onto a competitor's site to reduce its search rank is not impossible, but it's extremely difficult. "We try to be mindful of when a technique can be abused and make our algorithm robust against it," he says. "I will not go out on a limb and say it's impossible. But Google bowling is much more inviting as an idea than it is in practice."

Do not listen to Matt Cutts, Negative SEO is alive and well.

If someone makes a web page or site that's negative towards your company, you need to take action as this can impact your profit margins to the point of business collapse. Especially if this page appears on the first page of Google results for your targeted keywords, or even worse if it out ranks you!

You need to take action, the only defense against Negative SEO is attack.

About The Author

http://www.negative-seo.net are specialists in the field of Negative Search Engine Optimization. Contact them today to ensure the integrity of your business, and stay ahead of the competition.. Literally! Read all about Negative SEO now.

Published on Leave a comment on Seo Media Marketing

Media marketing is not a new phenomenon. It is probably as old as the net itself. But the pertinent question that we need to ask ourselves is that are we actually on the right track when it comes to media marketing or are we like the proverbial blind mice running down the alleyways with nothing but our most basic instincts to guide us?

There are a lot of other things that we need to clarify such as:-

- Are likely customers spending time at Digg and other relevant sites?

- Do they attend SEM conferences in order to hire a company, or are they just trying to learn to do it themselves?

- What are other industries doing about it?

- Could there be anything in the pipeline for developers of product lifecycle management software?

- Are there groups of people online comparing the various brands of auto parts?

- Are there really people seeking out articles on these topics?

If yes, we'd be remiss not to promote our websites in those spaces. But is this media marketing? Or is it simply online marketing?

Of course one can always argue that it does fall into the realm of media marketing if it increases link popularity, but surely that should be the secondary goal of this type of marketing campaign.

The fact remains that link popularity comes from having something worth linking to, not something you've asked your insulated group of cronies to link to.

The amount of direct traffic diversion that takes place when something or any site is being discussed in all the right places is phenomenal but what remains to be seen is that is this reason enough to try to be found in all the right places.

Another very important issue that needs to be addressed is that how much of that traffic that results from our media marketing efforts actually converts into anything good, and how much does it help your organic search rankings? What is more important is the amount that it contributes to your bottom line.

Don't you feel that media marketing is just like preaching to the choir? What I'm trying to say is that instead of reaching your target audience you simply end up reaching your peers whoa re not going to contribute to your coffers and tat is what matters.
Of course it is a nice ego stroke to have others in your industry tell you how great you are, and there's something to be said for building credibility in your own community but how does it help you to sell your products and services?

Does it lead to more customers and more conversions? That is the issue that you need to think about and to answer.
Also, do your media marketing efforts actually increase your rankings for the keyword phrases your actual target audience is typing into the search engines?

Also with all the hype about social media marketing people might end up believing that is this is what SEO demands and what SEO is all about.

Always remember that media marketing is a great addition to any traditional SEO work that you do, but it is not a substitute. So before you jump on the media marketing bandwagon give it a good hard think. It's an addition not an alternative.

About The Author

Find more about Media Marketing on my blog here Work From Home
and get FREE REPORT with unique info about Reverse Funnel System!

Published on Leave a comment on Grow Social Media Seo Services

During times when SEO and SEM are the most frequently used methods of reaching a targeted audience online, social media optimization (SMO) is gaining momentum. MySpace, Facebook, Twitter, and similar properties that form the springboard for communities of like-minded consumers have reached a tipping point. Once a novelty, they've quickly dominated popular media. In the process, they've become the focus of social media optimization.

One of the reasons social media optimization has gained significant traction with companies is because it provides a unique marketing channel. Rather than depending solely upon traffic generated from specific search queries on Google and Yahoo!, a site may be positioned to enjoy a grassroots - and often, viral - marketing momentum. But, this strategy isn't without challenges. To that end, here are the four basic tenets for a savvy social media optimization (SMO) campaign.

Tenet #1: Encourage Community Links

Consumers are starved for compelling content. White papers, blog posts, video and news feeds that inform or entertain (ideally both) are perfectly positioned to attract attention. Once such content is discovered, entire communities descend upon it and spread the word. As a result, a company's exposure and link profile can expand rapidly. Community links are one of the underpinnings of an effective social media optimization campaign. As the members of a community spread the word, inbound links grow. And with it comes a growth in organic traffic.

Tenet #2: Leverage Tags And Bookmarks

When sharing content with others in their community, people will always gravitate toward the path of least resistance. In the context of social media optimization (SMO), leveraging tags and bookmarks from popular social networking sites is critical. There is no shortage of plugins and scripts that allow your audience to share your content with a single click. Whether "tweeting" to their thousands of Twitter followers or seeding your content on YouTube, Flickr, or Facebook, these tags and bookmarks can help trigger a groundswell of exposure.

Tenet #3: Identify The Best Opportunities

Not every social networking site offers the same likely for a social media optimization project. Some sites cater to a younger audience. Other sites cater to a professional audience. The key is to properly isolate the target community given a company's product line. For example, a financial services company geared toward high net worth individuals would find limited success on MySpace. On the other hand, a social media optimization (SMO) campaign that targeted professional communities on LinkedIn might be more appropriate.

Tenet #4: Integrate Social Media Optimization

The advantages of a social media optimization project, although significant, typically distract companies from leveraging SEO, SEM, and ORM. It's important to realize that effective online promotion is a confluence of all strategies. Not only does each use a different route to increase a company's exposure, traffic, and sales, but all blend seamlessly with one another. In effect, SMO- social media optimization should be integrated as one of several best practices.

The basic tenets that we've provided above do not comprise an exhaustive list. Indeed, they merely form the foundation of a social media optimization project. When carefully crafted, SMO may be used to gain access to communities that would otherwise lie beyond the reach of traditional marketing strategies.

About The Author

With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith has refined the SEM SEO Expert Formula. Hundreds of case studies have combined to build the formula that drives search engine ranking through Social Media Optimization, Online Reputation Management, Social Marketing and web 2.0 communities and resources.